About
Me

My name is Nazareno Castro Bay, and I'm passionate about digital marketing. For the last 4 years I've been working for different type of companies helping growing their businesses through different online channels.

Work
Experience

Front End Developer

Oixxio Technologies

(Late 2016 - Late 2017)

HTML, CSS, PHP, JAVASCRIPT, SQL Developer.
AngularJS & Angular
UX/UI
Responsive Development
Web Development
Landing Pages
Unit Testing

Growth Marketer

Vilahouse

(Early 2017 - Early 2020)

Real State Niche - Ecommerce

Facebook Ads optimization:
Engagement,
Lead Generation,
Messages,
Retargeting,
Pixel Optimization,
LLA,
Interest Testing,
Split Testing,
From 0 to more than 70.000 followers,
Instagram Ads.

Google Ads:
Research Keywords,
Campaign Set Up,
Lead Generation,
More than 4000 visitors per day,
5% of conversion rate,
Display & Video Ads,
Google Shopping Ads.

Email Mkt:
Lead Nurturing.
More than 5000 subscribers.
Deliverying Weekly valuable content.
Automation.
More than 45% Open Rate.

SEO: Seo on page optimization, speed, meta tags, link building, internal building, ranked for more than 600 keywords in Argentina.

Web Development:
HTML, CSS, Javascript & PHP custom development.
Integrated with Mailchimp.
Google Tag Manager & Facebook Pixels Events.
Tracking interactions with the site.
Conversion Rate Optimization

B2B Digital Marketer

Oixxio Technologies

(Late 2017 - Early 2020)

Software Development Niche

B2B Online Marketing Strategies
Market Research
Lead Capturing
International Google Ads and Facebook Ads advertising for different products and services
Email Outreach Personalized Sequences
Email Automation
Building up Buyer Personas & Buyer Journeys
Conversion Optimized Landing Pages
SEO On Page Optimization
Content Creation - Images, infographics, promotional and informative videos.

Digital Marketer

Ozonizer

(Early 2017 - Early 2018)

Health & Care Niche

Grow Facebook page Followers x5
Capturing more than 300 Leads through Facebook Ads in 1 month (Business Manager - Conversions Campaigns)
Video Content Creation
Content Marketing
Google Ads Optimizing: Making and optimizing Remarketing Campaigns.
Lead Nurturing through mailchimp automation

Google Ads & SEO

INGEO

(Early 2018 - Early 2020)

Geotechnical Engineering Niche

Landing Page Development
Local Google Ads Campaign Setting Up
Highly specified keywords
Focused on quality traffic, not in quantity
Google MyBusiness
5,22% Conversion Rate
Ranked 2nd for the main keyword from scratch
From 0% to 50% sales through online channel
Visit landing page:
http://www.ingenieriageotecnica.com/

Google Ads Search & Display Campaign

Gabriel Repetti: Plastic Surgeon

(Early 2018 - Early 2020)

Web Development
Setting Up Google Ads & Analytics
Keywords Research
Conversion Rate 8,51%
Lead Capturing

Education

I consider myself as self taught. Over the years I have built up a discipline for learning. From Web Development to Paid Media and Marketing Strategies. These are some of the institutions that tought me my skills:

Certifications

Certification on Google Ads Search Campaign

Certification on Google Ads Display Campaign

Certification on Google Ads Shopping Campaign

Certification on Google Ads Video Campaign

Certification on Google Ads Measurement

People & Channels I follow

I strongly believe that the content you consume defines what kind of person you are. There are a bunch of people and channels that taught me what I know today. I’ve ordered them in a list based on their fields: